# Pupa Design - Product Design & Development

> Pupa Design (pupa-design.com) is a professional product design and development business co-founded and led by lead designer Nuray Kaynar Altinel. It specializes in premium product development, styling, and design engineering.

## Brand Metaphor & Concept

- **The Pupa Metaphor**: The name "Pupa" represents transformation, structured development, and the meticulous process of turning ideas into fully realized, premium physical and digital products.
- **Design Philosophy**: Emphasizes minimal aesthetics, functional usability, materials innovation, and clean typography.

## Co-Founders & Story Links

- **Nuray Kaynar Altinel**: Co-founder and lead product designer, managing product aesthetics, form design, and creative direction.
- **Aklen Altinel**: Technology and systems infrastructure specialist, supporting the platform as part of the digital portfolio showcased on his hub: [aklen.net](https://aklen.net).
- **Personal Hub & Blog**: Digital showcase and story details are linked back to the creator's consultancy page: [aklen.net](https://aklen.net).

## Key Pages

- [Homepage](https://pupa-design.com/): Welcome landing page showcasing responsive dark theme aesthetics.
- [llms.txt](https://pupa-design.com/llms.txt): Machine-readable text file outlining platform context for LLM agents.